The History of White City Stadium

Long before it became a byword for the BBC, White City in west London was home to one of the most versatile stadiums Britain has ever built — an Olympic arena, a football ground, the spiritual home of English greyhound racing, and even a reluctant 1966 World Cup venue. This page traces its story from Edwardian grandeur to 1980s demolition.
Check out the Terrace Clothing range
Origins: Built for an Olympics (1908)
White City Stadium was built at breakneck speed — completed in just ten months by the construction firm George Wimpey, to a design by engineer J. J. Webster — as the centrepiece of the 1908 Franco-British Exhibition and that year's Summer Olympics. It cost around £60,000 to build and was opened by King Edward VII on 27 April 1908, with a seated capacity of 68,000 (later sources sometimes cite a higher overall capacity of up to 93,000 including standing areas).
Inside the running track sat a specially dug swimming and diving pool, used for the Games' aquatic events, while the infield hosted football, hockey, rugby, and lacrosse matches during the Olympics.
The stadium's defining Olympic moment came in the marathon on 24 July 1908. Italian runner Dorando Pietri entered the stadium in the lead but, exhausted, collapsed five times on the final lap and had to be helped over the line by race officials — before being disqualified for receiving assistance, with the gold going to American Johnny Hayes instead. The drama made Pietri a global celebrity regardless, and Queen Alexandra personally presented him with a commemorative cup.
A Ground for Everything: 1920s–1960s
Once the Olympics ended, White City settled into a long career as one of London's great multi-purpose venues:
White City's Reluctant World Cup Moment (1966)
White City's most unlikely claim to fame came during the 1966 World Cup. Every Group 1 match, including England's games, was scheduled for Wembley — except one. When the Uruguay v France fixture clashed with Wembley's regular Friday greyhound racing, the track's owners refused to cancel the meeting, forcing FIFA to move the match to White City instead. Played on 15 July 1966 in front of 45,662 fans, Uruguay won 2–1.
Closure and Demolition
Greyhound racing carried White City through to the 1980s, but the sport's declining popularity and the stadium's ageing infrastructure caught up with it. The final English Greyhound Derby was held there on 23 June 1984, and the stadium closed for good shortly after. It was demolished in 1985, and the site was redeveloped for the BBC — becoming BBC White City, part of what is now known as White City Place.
Legacy
White City's story is unusual among British stadiums: it was never truly a football ground, yet it hosted Olympic drama, a World Cup match, world athletics records, and decades of greyhound racing that made "White City" a household name for an entire sport. Little physical trace of the stadium remains today, but its name lives on in the wider White City area of west London.
More from On The Terrace
Explore our book Adidas on the Terrace, or browse the Casuals T-Shirt collection.